How do your grow your business? Especially now in these tough economic times? How do you create CUSTOMER LOYALTY that keeps your customers coming back to your business and not the competitions? You have to first make sure you’re growing yourself and those on your team.
One of the very first steps you need to do is establish within the culture of your business that everyone employed at your company has the role of a salesperson.
Though sales people have been given a bad rap over the years (some rightfully so, but these are the “bad apples” in some barrels), that’s no reason that you should avoid this reality.
Of course your front-line sales people know that everyone is in sales; but whether you’re in the accounting department, HR, the service team, call center, are an executive, etc., everyone is in fact “selling” your company---for good or bad.
Every time someone answers your phone they’re selling the customer with their friendliness, their attitude and their willingness to provide the solution the caller is asking for. Every time your service team provides an installation or service repair, their professionalism, their expertise and their attitude in working with the customer is selling that person on whether this will be the first, or last, time they do business with you. Every time your collections department resolves a dispute with your customers, they are selling your business in how easy this process was or wasn’t. And you can be assured that your customers will tell their family, friends and colleagues the positive, or negative, results that they experienced in all of this.
If you’re serious about providing world-class customer service and over delivering on value, start with yourself & your team and make sure everyone is creating customer loyalty and watch your business grow!
Until next time, remember “Your Success Is My Business."™
http://www.joeypeacock.com/
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