Brand Identity, or not?

Brand Identity, or not?

We all recognize the businesses above. They’ve worked for many years to create their brand identity. When you look at their logo, you know exactly who the business is and most likely what they do.

Do you realize that you have brand identity as an individual as well?

That’s right. Customers look at you and they identity you with a certain level of service, a certain level of support, with a certain company and certain products.

But, thinking with a world-class mind and thinking as the CEO, let’s take this to the ultimate level!

Brand identity simply means that people know you exist and a little (maybe) about your company. You know the companies in the list above, just like many of your customers know that you exist. I’m not oversimplifying this to the point that it’s not important, as it is. But this is just the first step.

The next step in this then is brand preference. Just like you shop at many of the companies in the list above, many of your customerss shop with you for their purchases. They allow you to bid on their Request for Proposal (RFP), they call you in when they’re asking for quotes on a new products and they contact you to compete for their business when their company is looking into new solutions. But this isn’t enough!

What you need to focus on and develop is the world-class category of being BRAND INSISTENCE.

You want to provide your clients such world-class service & support, such great products, such a deep & powerful relationship with them and complete understanding of their business so that they simple insist on doing business with you and no one else. Even if they have to wait!

Brand insistence is the ultimate relationship you can develop in partnership with your customers. As the CEO of your business and with a world-class mindset, you can achieve this. How? Give them faces, completely understand their business and serve them to death.

Have a great week and until next time, remember:

“Your Success Is My Business."™